BAIC brand JOY concept car interprets the design concept of CAPITAL
BEAUTY.
It will bring users a quiet sense of satisfaction and practical comfort.
The design of "confident, warm and Oriental charm" is the beautiful vision of the
BAIC brand for future travel.
We extracted the basic elements from the humanistic characteristics
and urban
architecture of the East, and continued to study, aiming at the linear curvature design
and the processing of chamfer, the basic pattern was formed, with order and
temperature.
The balanced number: Five
Joyful
Off-road performance
Joyful
Outdoor experience
Joyful
Stylish journey
Regarding the design of the front face, we start from the basic
graphics and combine the balanced and
stable number "five" to form a highly identifiable "five-hole element" design, representing the integrity of
the Eastern spirit. Combined with the requirements of different models of the BAlC brand, the five
elements of differentiation are formed to strengthen the visual identity of the BAlC brand.
The "poised" ratio. The JOY concept car is 5013 mm long, 2042 mm wide and has a wheelbase of 3000 mm.
Large shaft ratio and low wind resistance profile bring stable posture and spacious interior space to the
user.
"Leisurely" surface. The simple and pure curved design, combined with the strong wheel arch surface,
creates a safe body image, with speed, and cutting sense of the line, reflecting the young fashion, as
well as a sense of controlled movement.
Oriental & stylish
The details of the Oriental tide combined
with fashion
The interior design of the JOY concept car
shows the charm of warmth and national
tide everywhere.
Scenario-based Design
The fashion design expression technique
is used to integrate Oriental aesthetic elements
into the interior design.
Ripple-design control panel
"福"character sound panel
Oriental style cockpit
In the coming
years, JOY will
inspire the BAIC
brand's strong
product lineup.
We firmly
believe that
BAIC will bring
thousands of
families the
best trave
experience!
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